Our Story2nd Generation Capital is a classic merchant banking firm. Often compared to venture capital, private equity or investment banking firms, a classic merchant banking firm differs in the functions they perform. Merchant bankers serve as principal, agent and advisor in transactions related to business investments. 2nd Generation Capital, LLC was formed in 1994 to meet second-generation family shareholder needs for liquidity, growth financing, and ownership transition services. Over the years, those services have evolved to include not just business advisory roles, but concept to early stage investments, valuation services, litigation support, debt and equity placement services, and merger and acquisition services. CPA AffiliationThrough our unique affiliation with KraftCPAs PLLC (KraftCPAs), we have access to 150 professionals with expertise in tax, estate planning, accounting, audit, computer technology, valuations, turnaround and restructuring, and forensic accounting in addition to a variety of industry specific knowledge. KraftCPAs, an independent firm based in Middle Tennessee, was formed in 1958. Broker DealerIn addition, 2ndG's subsidiary, BrightChoice Financial, LLC (BC) is a licensed broker-dealer. As such, BC is registered with the Securities & Exchange Commission (SEC) and is a member of the Financial Industry Regulatory Authority (FINRA), giving us important knowledge and access to the professional finance and investment communities. |
