2nd Generation Capital is a classic merchant banking firm. Often compared to venture capital, private equity or investment banking firms, a classic merchant banking firm differs in the functions they perform. Merchant bankers serve as principal, agent and advisor in transactions related to business investments.
2nd Generation Capital is a merchant banking firm with office in Nashville, Tennessee and Louisville, Kentucky providing early stage investment services, litigation support, valuations, debt and equity placement, and mergers and acquisitions.
2nd Generation Capital, LLC's Client Process

At 2ndG, the path to creating value and building wealth consists of the successful resolution of four sets of needs:

  • Shareholder Objectives: Understanding owner's financial, personal and lifestyle needs
  • Risk Factors: Assessing industry, enterprise and operational risk
  • Realistic Timeframe: Balancing market considerations with owner exit requirements and capital source time horizons
  • "Right" Capital: Identifying the best sources of capital to achieve owner value objectives.
Creating Value, Building Wealth