2nd Generation Capital is a classic merchant banking firm. Often compared to venture capital, private equity or investment banking firms, a classic merchant banking firm differs in the functions they perform. Merchant bankers serve as principal, agent and advisor in transactions related to business investments.
2nd Generation Capital is a merchant banking firm with office in Nashville, Tennessee and Louisville, Kentucky providing early stage investment services, litigation support, valuations, debt and equity placement, and mergers and acquisitions.
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Case Study:
Merger and Acquisition

Choice Foods
Choice Foods and a management group join forces to acquire the Nashville foodservice manufacturing facilities of PPI, Inc (an H.J. Heinz subsidiary). 2nd Generation Capital, LLC advised and represented the management-led buyout group.

2006
Heinz considered shutting down its restaurant-service oriented portion packing facilities in Nashville as part of a strategic realignment. 2ndG worked with the plant's management to develop a plan to retain the 100,000 square foot plus plant and its non-Heinz customers. More….

2ndG initiated the transaction, identified Choice Foods, a diversified Nashville-based foodservice company, as a partner/investor, and aided the PPI management group in a three-way negotiation with Heinz and Choice Foods. The entire process was completed in a three-month time-frame, and the plant retained its major customers and its full staff. The transaction pricing details were not disclosed.

www.choicefood.com

Creating Value, Building Wealth