2nd Generation Capital is a classic merchant banking firm. Often compared to venture capital, private equity or investment banking firms, a classic merchant banking firm differs in the functions they perform. Merchant bankers serve as principal, agent and advisor in transactions related to business investments.
2nd Generation Capital is a merchant banking firm with office in Nashville, Tennessee and Louisville, Kentucky providing early stage investment services, litigation support, valuations, debt and equity placement, and mergers and acquisitions.
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Case Study:
Early Stage Investing and M&A Advisory

Synaxis Group
Synaxis and 2nd Generation Capital, LLC follow game plan from inception to sale. It took Synaxis only 3 ½ years after its creation to reach a position as one of the top 20 largest privately-owned insurance brokers in the US with $275mm in premiums. 2ndG advised on the sale of Synaxis to First Tennessee Bank.

December 2001
2ndG conceived of this venture, wrote the initial business plan for Synaxis, recruited the management team, arranged multiple rounds of institutional venture and debt funding to fuel growth, participated as an equity principal, and two 2ndG members served on the company's board. Synaxis was formed as a platform company for the roll-up of commercial insurance agencies. By the time banking laws changed to allow the direct ownership of insurance agencies by banks, Synaxis had been positioned as the perfect platform for entry into the insurance segment by a regional bank holding company – it had 280 employees, three "hub" offices in Tennessee, Georgia, and Kentucky, and many "spoke" operations in the region.

Creating Value, Building Wealth