2nd Generation Capital is a classic merchant banking firm. Often compared to venture capital, private equity or investment banking firms, a classic merchant banking firm differs in the functions they perform. Merchant bankers serve as principal, agent and advisor in transactions related to business investments.
2nd Generation Capital is a merchant banking firm with office in Nashville, Tennessee and Louisville, Kentucky providing early stage investment services, litigation support, valuations, debt and equity placement, and mergers and acquisitions.
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Case Study:
Fairness Opinion Valuation

Direct General
Direct General needed expert advice to in defense of a shareholder challenge of its $ 700,000,000 plan to go private. 2nd Generation Capital, LLC provided an additional analysis of the fairness of this transaction.

2007
2ndG provided expert advisory services to the Board of this large publicly-traded automotive insurer. A challenge by a shareholder group required independent analysis of the fairness of a sale transaction already approved by the Board. 2ndG's work provided an additional analysis in support of the fairness of the transaction, thereby avoiding litigation and ensuring the successful completion of the deal.

Creating Value, Building Wealth