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Experts in the Process of Creating Business Value

2ndG was formed in 1994 to meet second-generation family shareholder needs for liquidity, growth financing, and ownership transition services. Over the years, those services have evolved to include not just merchant banking but also advisory and investment banking services. We can plug in many different places during a company’s life cycle, and provide value to our clients along the way.
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*Securities offered through our broker-dealer subsidiary, BrightChoice Financial LLC (Member FINRA, Member SIPC), 
d/b/a 2nd Generation Financial.