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2nd Generation Capital, LLC (2ndG) was originally formed in 1994 to meet family shareholder needs for liquidity, growth financing, and ownership transition services. Over the years, the services we offer have evolved, allowing us to provide value for our clients at every stage of a company’s life cycle. Fortunately, because of the structure of our business model, we are able to build successful relationships without preconceived notions about the need for any particular type of transaction or funding.

Learn more about our process of creating business value.

As a boutique firm, 2ndG has one of our principals involved in every engagement, providing the personal service you deserve. Through our unique affiliation with KraftCPAs PLLC, we also have access to more than 190 professionals who have expertise in tax, accounting, audit, technology and financial consulting. KraftCPAs PLLC is an independent accounting firm based in Middle Tennessee. KraftCPAs other affiliated companies include:

Kraft Analytics, LLC provides valuation, forensics and transaction advisory services.

Kraft Asset Management, LLC offers a wide range of wealth management services, including fee-only investment management utilizing objective, independent advice to assist clients in reaching their financial goals.

Kraft Enterprise Systems, LLC specializes in the selection, implementation, and support of enterprise software systems and a wide variety of technology solutions that make businesses more efficient.

Kraft Healthcare Consulting, LLC provides a wide range of compliance and consulting services to institutional healthcare service providers across the United States.

Kraft Technology Group, LLC is a technology consulting firm which provides customized solutions to help companies manage their information resources through networking, financial accounting systems, information security, and technology consulting.

KraftCPAs Turnaround & Restructuring Group, PLLC provides troubled businesses with turnaround management and advisory services.