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2nd Generation Financial, LLC (d/b/a) is a broker-dealer registered with the Securities & Exchange Commission (SEC) and is a member of the Financial Industry Regulatory Authority (FINRA). This firm is a wholly-owned subsidiary of 2nd Generation Capital and offers merger & acquisition and private placement services. As a private placement agent, 2nd Generation Financial may arrange debt and/or equity placements for its clients – such transactions always involve either institutions or accredited “angel” investors.
2nd Generation Financial, LLC (d/b/a) does not conduct retail trading, provide execution of securities trades, trade any proprietary inventory positions, or participate in public securities offerings as an underwriter. It never acts as a registered investment advisor.
A private placement is a funding round of securities which are sold without an initial public offering, to a small number of chosen private investors such as individuals (“angels”) or institutions (i.e. venture capital or private equity firms, hedge funds, etc.). Although private placements are subject to the Securities Act of 1933, the securities offered do not have to be registered with the Securities and Exchange Commission if the issuance of the securities conforms to a set of exemptions such as Regulation D. Private placements typically consist of stocks, shares of common stock or preferred stock or other forms of membership interests, warrants or promissory notes (including convertible promissory notes).
*Securities offered through our broker-dealer subsidiary, BrightChoice Financial LLC (Member FINRA www.finra.org, Member SIPC www.sipc.org), d/b/a 2nd Generation Financial.
For information about 2nd Generation Financial, its principals, or its registration, please inquire about BrightChoice Financial, LLC (FINRA CRD # 147509) at www.finra.org/Investors/ToolsCalculators/BrokerCheck. | 
